Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
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Elf Winslow
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Elf Winslow2025-11-11 08:02:022025-11-11 08:02:02Chat with Mrs. Claus and Elf Trixie This Sunday
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Elf Winslow
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Elf Winslow2025-11-09 18:43:022025-11-09 18:52:59Elf Bernard Explains the Crisis in Santa’s Workshop
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Elf Winslow
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Elf Winslow2025-11-09 18:05:552025-11-09 18:05:55Elf Hugo Discusses Messaging Santa
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Elf Winslow
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Elf Winslow2025-10-26 14:27:062025-10-26 14:27:06Santa Chats Ahead of Halloween
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Elf Winslow
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Elf Winslow2025-10-25 18:02:462025-10-25 18:02:46Santa Headed to North Pole Chat on Sunday
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Elf Winslow
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Elf Winslow
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Elf Winslow2025-10-17 12:40:442025-10-17 12:40:44Elf Bernard Scheduled for North Pole Chat
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Elf Winslow
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Elf Winslow2025-10-06 00:45:002025-09-28 18:48:41Santa and Mrs. Claus to Chat in October
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Elf Winslow
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Elf Winslow
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Elf Winslow2025-08-26 12:24:002025-08-26 12:24:00Chat with Elf Victor About the Reindeer
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Elf Winslow
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Elf Winslow2025-08-08 10:45:042025-08-08 10:45:04North Pole Chat Scheduled About Reindeer
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Elf Winslow
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Elf Winslow2025-07-28 21:30:192025-07-28 21:30:19Chat with Santa and Mrs. Claus
