Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
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Elf Ernest
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Elf Ernest2025-06-24 00:01:182025-06-23 21:04:29Happy Leon Day from the North Pole
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Elf Harold Star
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Elf Harold Star2025-06-14 00:01:352025-06-12 09:06:49Preparations Being Made for Leon Day
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Elf Harold Star
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Elf Harold Star2024-12-25 04:35:592024-12-25 04:30:14Santa and Elves Celebrate Christmas
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Elf Harold Star
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Elf Harold Star2024-12-21 16:56:002024-12-21 16:56:00Tracker Elves Checking In
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Elf Harold Star
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Elf Harold Star2024-12-21 00:01:292024-12-20 21:54:35North Pole Works to Dispel Rumors
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Elf Harold Star
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Elf Harold Star2024-12-20 00:04:442024-12-19 23:59:03Test Flights End
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Elf Harold Star
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Elf Harold Star2024-12-19 00:01:592024-12-18 19:12:02Flight Command Adjusts for Bad Weather
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Elf Harold Star
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Elf Harold Star2024-12-18 00:01:322024-12-17 20:19:07Weather Slows Down Operation Airlift
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Elf Trixie
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Elf Trixie2024-12-17 00:01:312024-12-16 21:44:401 Week Until Christmas
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Elf Frank Myrrh
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Elf Frank Myrrh2024-12-16 07:28:232024-12-16 05:35:06When Santa Flies
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Elf Harold Star
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Elf Harold Star2024-12-16 00:01:572024-12-14 13:48:35Backup Team of Reindeer Named
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Elf Harold Star
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Elf Harold Star2024-12-15 00:01:042024-12-14 13:43:28North Pole Navy Repositions