About Elf Ernest
Elf Ernest is Senior Vice President of Public Relations at the North Pole. As such he oversees all North Pole websites and the News Department, which includes Kringle Radio, North Pole Radio News, SantaUpdate.com, SantaTrackers.net and NorthPoleFlightCommand.com. Ernest also oversees all official North Pole social media channels. You can read more about him at this link.
Entries by Elf Ernest
Tracking Department Releases Rare Picture of Santa’s Sleigh in Flight
Greetings! The North Pole Tracking Department just released via their website, TrackingSanta.net, a photo showing Santa’s sleigh during a test flight over the skies of Brazil. I cannot tell you how odd this is. Normally, even those of us working at the North Pole don’t get to see Santa’s sleigh this early in the season. […]
Reindeer Games Begin
Hi everyone! Elf Victor kicked off the reindeer games out by Santa’s Stables. And before you ask – no, they won’t be on television. Every year we get tons of letters and emails at the North Pole asking for the Reindeer Games to be televised. Folks seem to think it would be great fun to […]
More Elves Go Into the Big Building with No Name

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Happy Monday, all! Strange goings on here at the North Pole today. A giant door to the Big Building with No Name opened up and dozens and dozens of elves lined up outside of it. A man came out – he was dressed as an elf but all in black – and he talked to […]
Santa Names a Winner of the Decorating Contest — Finally!
We have a Christmas decorating contest here at the North Pole every year. The elves look forward to it all year long. It is a very big deal to win the contest because everyone here takes Christmas so seriously. This year’s contest, however, wasn’t decided on Thanksgiving night as usual. Santa just couldn’t make a […]
The Importance of Your Christmas Tree
Merry Greetings! According the Institute of Merriment Studies, the first week of December is traditionally the busiest week for selecting and decorating Christmas trees. Our tradition during this week is to accept the advice of a resident elf at the North Pole who has studied Christmasology and can give tips for enjoying your tree. Upon […]
New Santa Tracking Video
We have tracked Santa every day since 1991. Most people who come here just discover us and don’t know we have been doing this for a long, long time. We have done this for so long that we have some parents who come here with kids because THEY came here as kids long ago. Our […]
Fast Start at the North Pole
Hi everyone! Our pre-production meeting today in Santa’s workshop was awesome. Elf Bernard said the workshop yesterday got off to the fastest start he has ever seen and already he says production is ahead of last year by 18 percent. Elf Wally said it was a training day in the Wrapping Department and that he’s […]
Operation Merry Christmas Kicks Off
Merry Christmas, everyone! Operation Merry Christmas got off to a rousing start today with Elf Bernard in Santa’s Workshop leading us all in a round of Jingle Bells. That got the blood pumping and all got busy on their projects right away. Operation Merry Christmas is the work of getting Santa in flight on Christmas […]
Elves Answering Questions
Greetings everyone! I have decided this year to do a better job of answering your questions. I cannot answer every question (we get thousands everyday) but I can answer the questions we most frequently receive. We will select one question per day between now and Christmas. You can ask a question of any elf here […]
North Pole Celebrates Thanksgiving

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Happy Thanksgiving! We kick off our celebrations at the North Pole today with the Elf Parade. Everyone came out with their tricycles and had a great time. The guys in the North Pole newsroom even put together a special report about the parade: [powerpress] There are lots of other things going on here at the […]
Christmas Decorating Contest at the North Pole
Merry Greetings, all! It is one of the biggest days of the year here at the North Pole and everyone here is busy celebrating it. It is the Day before Thanksgiving, also known as the last day for everyone to get their Christmas lights up. It is a Thanksgiving tradition at the North Pole to […]
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